Creative Apps gets Smarter and Supercharged with Generative AI

Sparking a wave of curiosity and excitement, agentic AI has hit the markets, raising the benchmarks of what we create. Are AI agents more powerful than the creative force of human imagination? AI agents cannot beat humans' creative thinking, but can empower them and help amplify their potential. With the help of Agentic AI, the creative world is entering a new era where we can convert an image to a video at the click of a button or with a simple prompt.

Today, most creative apps are integrating AI into their software. For instance, Adobe has integrated Agentic AI into Photoshop, Acrobat, and more to help users spend more time doing what they love. These AI agents don’t simply suggest but carry out tasks for users. The time has come to bid farewell to back-breaking hours spent on editing an image to make it better. With Agentic AI, an image can be tweaked with a few prompts and clicks.

Adobe boasts of being the first company to launch its Firefly video model way ahead of its competitors like Meta and Google. With this new model, users can create AI-generated videos. The distraction removal feature integrated with Adobe Photoshop can analyze an image to pick out any distractions like people or objects in the background. Without having to manually edit them, this feature helps remove them at the touch of a button.

In a move to protect artists and fight against copyright and piracy, Adobe has rolled out new protections and licensing rules. These changes are designed to make sure creators keep full ownership of their work while getting the credit and compensation they deserve.

As these tools become more accessible and available to the public, the future of content creation is in for a roller coaster ride. Photo, video, and design tools are being supercharged with AI, reducing the time and effort it takes to produce high-quality work.